Bound in crimson cloth with bright gilt titles to front cover and spine, beginning to rub off the latter. Corner bump to front cover, minor rubbing to extremities of covers. Contents are excellent, binding is tight, pages are clean and unmarked. Stated first edition. . Thoughtful views on all aspects of advertising. An average of only 3-4 pages per contributor, but these are surprisingly substantive essays, organized into 20 categories, index. An important early work. Scarce. A handsome copy of the first ediiton. . 8vo - 8" to 9" tall. 483 pages. D4